1. Ignore the desire to earn $80,000 before tax and refer to the original data. David has a few…

1. Ignore the desire to earn $80,000 before tax and refer to the original data. David has a few options regarding Sedona Stout pricing: (a) keep the sales price the same (no change), (b) increase the sales price, or (c) decrease the sales price. What would you recommend he do and why? Provide both quantitative and qualitative analysis.

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