Imagine that it is the not-too-distant future. There are a few communities of people who are…

(1) Imagine that it is the not-too-distant future. There are a few communities of people who are taking personal computing to a whole new level by implanting computer chips directly into their bodies, even into their brains! Also imagine that when executives at Intel are told about this, they scoff and insist it will only ever be a small niche. What could Intel execs do to make sure they aren’t caught by surprise if implantable technology becomes wildly popular? Be specific/give a concrete example. (2 points) (2) Suppose that Person A and Person B (who do not know each other) are each looking for a book on foraging so they can figure out what plants (and fungi and bugs) are safe to eat on their daily walks in the woods. Neither person has foraged before, so they are complete novices. Person A wanders into a bookstore and finds a book that has 125 descriptions of things that can be eaten, but the book is used and in so-so condition. Person B wanders into a bookstore and finds a brand new book in perfect condition that only has 25 descriptions of things that can be eaten. Part 1: Each person only knows about the book in front of them (Person A does not know about the book Person B is thinking about and vice versa). In that moment, who do you think would be willing to pay more for the book that they are considering? And why? (2 points) Part 2: Suppose that someone, Person C, knew about both books. Which one would they be willing to pay more for? (1 point)

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