You have been employed as the new Marketing Manager for a company that wants to produce a new… 1 answer below »

Task Description

You have been employed as the new Marketing Manager for a company that wants to produce a new healthy breakfast cereal for the market. The company already makes high quality canned fruit and yoghurt.

The first step to look at is the current products already on the market (i.e. competitors). There are many brands of breakfast cereal on the Australian market.

1. From the cereals listed below by Sharpi (2020) as being the healthiest cereals in Australia, please choose any 3 for comparison for this assessment.

Uncle Toby’s Vita Brits

Jordan’s Low Sugar Granola

Sanitarium Wheetbix

Kelloggs Corn Flakes

Carman’s Original Fruit Free Muesli

2. You are to write a report to the CEO of the new cereal company to serve as a focus for the development of the new breakfast product. Your report format is all in 1.5 line spacing, size 12 Times New Roman, with a word count of 2,000 words and uploaded via Moodle as a word document. The report should follow the following format:

• Title page with student name as, student number, campus, name of your tutor, Unit code and name, and word count.. This page starts as p. i

• Executive Summary – one page maximum, include all the main findings here for the CEO so he/she does not have to read the entire report – p. ii

• Table of contents – p. iii

• Introduction – starts at page 1 as heading 1. Word count starts at the first word in the introduction.

• Body of the research – use numbered headings and sub-headings (based on the questions below) to make it easier to read and mark.


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